MCDONALD'S LITTLE MOMENTS OF LOVIN'

I WAS TASKED WITH CREATING THREE DIFFERENT ILLUSTRATIONS FOR MCDONALD’S THAT WERE USED IN A CAMPAIGN THAT RAN OVER OCTOBER THROUGH TO DECEMBER. THE BRIEF WAS TO MAKE A SORT OF WHERE’S WALLY OF LITTLE MCDONALD’S MOMENTS OF LOVIN’. THESE WERE POSTED ON ALL OF MCDOANLDS’ (SOUTH AFRICA) SOCIAL MEDIA PLATFORMS. THE GENERAL PUBLIC WAS THEN ASKED TO FIND A DIFFERENT MOMENT EVERY WEEK WITH THE CHANCE OF WINNING MCDONALD’S RELATED PRIZES.