I illustrated this Road safety campaign for Aware.org that ran over December 2023 digitally and physically. In collaboration with Clockwork media, the tongue in cheek activation was to deter people from driving drunk. Jail- Drunk drivers stay for free!
For this the Creative direction was to reference old retro postcards using illustrated typography and illustrated scenes of prison locations in South Africa; Springs, Krugersdorp, Orlando, Bellville, Sun City, Gqeberha, Durban and Cape Town
This campaign and illustrations won silver and bronze Loeries and two Sabre awards.
