I designed the assets for the 2021 Loerie awards in South Africa. The concept was about creativity oozing out of people. We conceptualised this in the form of illustrated goo wrapping around a photograph of the Loerie award as well as some of the judges. All the illustrated elements related to the designing process as well as the graphic design, creative direction, copy and more from an advertising company's arsenal. The typography was all illustrated and followed the theme with bold lines and colours that strayed away from the more modern, stylised typography art that would usually have been done.
